![[OWNER_PHOTO_PLACEHOLDER — Joshua, owner of 307 Fresh Roof]](/assets/tech-harness-DpnK36hH.png)
Meet The Owner
Joshua Marquez. Casper local, Casper roofs.
Joshua is a Casper husband and father who built his career in Wyoming's oil and gas industry — a business where your handshake, your follow-through, and the work you put on the ground are the only things that matter. He first picked up roofing in college, and when he saw how aggressively Casper's high-altitude sun, wind, and freeze-thaw cycles age a roof, he knew Natrona County homeowners deserved a real option besides a $15,000–$20,000 replacement.
He started 307 Fresh Roof to bring GreenSoy™ rejuvenation to Casper the right way — face-to-face, honest inspections, and straight answers about whether your roof actually qualifies. Every inspection, every treatment, and every warranty packet is handled by 307 Fresh Roof directly. No sub-contracted crews. No commission salesmen. Just a Casper neighbor on your roof.
The Science
Why shingles fail — and how rejuvenation reverses it.
1. The molecular problem
Asphalt shingles are a matrix of asphalt, mineral fillers, and ceramic granules — held together by oils that keep the asphalt pliable. UV radiation oxidizes those oils. Wind and freeze-thaw mechanically work the brittle surface. Over time, the shingle becomes a dry, cracking sheet that sheds granules and loses its waterproof bond.
2. The industry's misdiagnosis
Traditional roofing reads oxidation as "age" and defaults to full replacement — often a decade before the roof is actually structurally compromised. Across the U.S., this sends roughly 11 million tons of asphalt shingles to landfills every year.
3. GreenSoy™ chemistry
GreenSoy™ is a soy-derived, plant-based polymer system engineered to bond with asphalt. It penetrates instead of coating — soaking into the shingle, replacing lost oils, resealing granules, reactivating tar strips, and rebuilding the UV barrier. The shingle returns to a flexible, watertight state.
Independent Lab Results
PRI laboratory testing.
| Pliability improvement | 100% |
| Tear-resistance increase | 16% |
| Granule adhesion improvement | Up to 50% |
| Fire-resistance improvement | 68% |
| Granule loss in hail testing | 0% |
Source: PRI Construction Materials Technologies (pri-group.com). Independent third-party testing.
Eligibility confirmed at inspection. Performance varies by shingle condition.
The zero-tear-off alternative.
Roughly 11 million tons of asphalt shingles hit U.S. landfills each year. Rejuvenation removes that disposal entirely — there's no tear-off, no dumpster, and no new manufacturing footprint to install a roof you already have.